I guess it’s obvious that larger exhibition stands generally attract more attention due to their visual impact, however, is bigger really better? Could you gain the impact a large stand delivers from choosing small exhibition stands? Well, in this blog, we’ll find out!
Does the size of your exhibition stand matter?
Your exhibition stand size will depend heavily on factors like your budget, target audience, space and the specific marketing goal you have in mind. You could put a tiny stand in place and struggle to accommodate visitors, you could opt for a large stand but not fill it well and fail to create the impact you desire.
Ultimately, a well-designed, smaller stand with impactful visuals can be just as effective as a larger one if strategically planned and executed properly. A large stand, on the other hand, can deliver the intimacy of a smaller stand when designed right, or be used to showcase much more of your brand to a wider audience. As a result, stand size can matter, but it is worth considering some of the points below before reaching out to a company for stands for exhibitions.
What should I consider when choosing exhibition stand size?
When weighing up the sizing options for your exhibition stand, there isn’t really a one-size-fits-all answer. What works for one business might not work for another. However, there are a small number of core aspects you should take into consideration.
- Budget: Larger stand spaces are more expensive – consider stand rental or reconfigure existing displays in your design if you are restricted by budget. Alternatively, seek out a smaller stand using a smaller space if need be. You might also find that a larger stand appears more vacant and becomes more of a waste of space than a brand builder and revenue driver.
- Target Audience: Consider how much space you need to effectively engage with your target audience. Plan what you need to do at the stand and the space you need for it. If you are demonstrating products, do you need more room for people to observe, if you are simply handing out literature and networking, would a more intimate exhibition stand be beneficial?
- Exhibition Goals: What do you want to achieve with your stand – is it lead generation? Do you need to show your product range? Could you show your products using AV to save space? Also, factor in how large your team is. If you have opted for a small stand yet have a team of five or six people working, the engagement with visitors soon becomes a little cramped and could hinder your sales techniques and even the visitor experience.
- Space: You have likely reserved a specific space at the exhibition venue, ensure your event stand fits this accordingly and does not encroach on others or appear lost in a vast area.
Are there advantages to using large exhibition display stands?
There certainly are. Larger stands could be just what you need for people to engage with the complete experience you are trying to deliver. You’ll benefit from:
- Increased visibility: Large exhibition stands allow for more prominent displays, grabbing attention from a distance.
- Demonstration/product display space: You can showcase a wider range of products or services with space for interactive engagement.
- Greater capacity for client engagement: More space allows for better movement of visitors without feeling crowded. You can have areas for meetings, entertainment or interactive displays that fully immerse the visitors.
Why might a smaller exhibition stand be a better option?
Smaller exhibition stands can be a great option for many events. Whilst they might be dwarfed by the larger stands also in attendance, you could find benefit in them that those with big stands miss out on.
- Cost-effective: Smaller stands are great if you have a low budget – there are some great stand designs out there for small spaces!
- Focused message: A smaller space can force you to curate a more concise and impactful brand message.
- Plan personal interaction: A smaller stand makes it easier to engage with attendees. Plan a strategy to make a great impression to ensure you can carry on the relationship and a longer meeting time after the show.
So, smaller exhibition stand or larger exhibition stand?
You’ve seen the benefits of both above, so you’ll be much wiser when it comes to making a decision, but it is also worth considering these two key points too.
- Larger stands: Even though you have more flexibility to design unique spaces within your stand, they can feel less intimate or may require complex and often expensive stand design and products to prevent the stand from feeling too empty. If you have a large product to display or numerous items, be sure your stand designer knows about these so they can incorporate them into the stand design.
- Smaller stands: There are so many clever stand designs for small spaces that maximise every inch of space. Smaller display stands can also be more flexible in terms of reusability, as they can be easily modified or adapted for different shows. With our reconfigurable exhibition stands, for example, you could make a small stand bigger and a big stand smaller!
The solution is to talk to us at Starlight Exhibitions about your next exhibition stand design. We have years of experience and a host of ideas to work in any stand space. We can also listen to your future requirements so we can create a plan that’s right for you not just now but for future events too.
Bigger is not always better when it comes to exhibition stands. Ultimately, the key is quality over quantity and using the space you have in the most impactful way possible.
