Shell scheme spaces provide a blank canvas that can be transformed into an eye-catching and effective exhibition space. The basic aluminum structure is provided with white all panels, along with a fascia board with standard text. A basic exhibition carpet is also provided.
So, how can you jazz up your shell scheme display and draw attention to yourself on the show floor? There are several ways you can do this, making yourself stand out amongst other shell scheme stands and your competitors.
At Starlight, we work with many clients creating eye-catching, professional, reusable and sustainable displays that can be used within their shell schemes. Here are some ideas:
Types of Branding and Displays
Backlit display stands or lightboxes to make graphics pop and light up – passersby are drawn towards light, so consider adding this into your shell scheme.
Pop-up displays are a great way to add bold branding and messaging to your shell scheme. These lightweight, quick and easy-to-set-up displays are a cost-effective and portable solution to bring your shell scheme to life.
Free-standing banners are an affordable branding solution if you are on a tight budget.
Lighting Solutions
Lighting can dramatically enhance the impact of an exhibition stand by attracting attention, setting the mood, and highlighting key products or areas. Strategic lighting creates visual interest and helps your booth stand out in a crowded exhibition hall. It can guide visitor flow, emphasise branding elements, and make displays more appealing and professional. Warm lighting can make the space feel welcoming, while focused spotlights can draw eyes to featured items or demos. Additionally, well-lit spaces appear more open and engaging, encouraging more foot traffic and longer visits. Poor or flat lighting, by contrast, can make a stand look dull and uninviting.
Consider the following lighting options to enhance your display:
- Add spotlights to highlight products or key messaging
- Use LED strips for ambient lighting along borders
- Consider backlit displays for maximum impact. Backlit lightboxes create a high-end ambience that will help you increase sales and brand awareness at your next display event. With fast assembly, our LED lightboxes and backlit exhibition stands ensure a simple, quick and stress-free setup!
- Coloured lighting to reinforce brand identity
Layout and Flow
For a shell scheme stand, use an open, inviting layout with clear sightlines. Place displays at the back and keep the front uncluttered. Position key messages at eye level, and use corners for engagement zones or demos. Ensure smooth visitor flow with space to move comfortably and interact easily. Establish a conversation area if space permits.
Interactive Elements
Interactive elements help a shell scheme stand out by attracting attention, encouraging engagement, and making the experience memorable. Touchscreens, demos, games, or Virtual reality can draw visitors in, spark conversations, and showcase your offering in action. They also help gather leads, increase dwell time, and differentiate your stand from static displays. We recently spoke about gamification at events and the important role it can play.
Our team at Starlight Exhibitions can help you incorporate this and other interactive elements into your shell scheme stand.
Furniture and Props
In a shell scheme stand, use compact, multifunctional furniture to maximise space. Opt for stools instead of bulky chairs and foldable tables for flexibility. Use storage units that double as counters. Keep furniture minimal and aligned with your brand to maintain an open, welcoming layout without crowding the small area.
- Choose furniture that complements your brand style
- Use counters/podiums for information points
- Consider bar-height tables for quick conversations
- Use plants or decorative elements to add warmth
Staff Preparation
Briefing staff and training them really matters! Staff should present themselves professionally on a shell scheme stand with branded attire, friendly body language, and a proactive attitude. Standing, rather than sitting, signals approachability. Staff should be knowledgeable, avoid using phones, and engage visitors with confident, concise messaging that reflects the brand’s tone and goals. First impressions matter.
- Ensure staff are easily identifiable with branded clothing
- Train team on key messaging and visitor engagement
- Create a schedule for breaks to keep the booth staffed
- Prepare conversation starters relevant to your audience
Starlight Exhibitions can help you make the most of your shell scheme display by providing expert, FREE exhibition stand design, professional graphics, and tailored furniture and lighting solutions. They ensure your stand is visually striking, functional, and brand-consistent, helping you attract attention, engage visitors, and stand out within a limited exhibition space. Contact us today!
