Using promotional counters as part of your event setup can significantly enhance the overall effectiveness and appeal of the event.

Choosing a compact and lightweight counter that is durable and flexible for exhibitions and events creates a work surface and an area that helps welcome visitors as well as add a place to present from or demo your products.

At Starlight our counters offer sophisticated style to complement your display with a variety of colours and textures and detachable graphic signage.  Choose from case to counter conversions, or our unique modular exhibition counters. Perhaps backlit counters are more your style?

Our Evolve modular counter range offers exhibitors the flexibility to expand or reconfigure their counter for an event now or in the future. Evolve can be used as a stand-alone counter or expanded in size by connecting extra counter modules.

How about the benefits though? What can promotional exhibition and event counters can bring so many benefits to your display?

The benefits of a promotional event counter at your exhibition

Incorporating a promotional counter at your exhibition or event can help deliver many benefits you your event experience. With our years of experience, helping brands increase their presence, we’ve compiled some of the key reasons promotional counters for events can deliver results.

1.      Brand visibility

Promotional counters provide a prominent space for displaying your brand’s logo, colours, and messaging. This helps in increasing brand visibility and recognition among attendees.

2.      Engagement and interaction

Counters serve as focal points where staff can interact with visitors, answer questions, and provide information. This face-to-face interaction fosters engagement and builds relationships with potential customers.

3.      Organisation and structure

They help in organising the event space efficiently by creating designated areas for product displays, information dissemination, and registration. This contributes to a more structured and professional-looking setup.

4.      Versatility and functionality

Promotional counters are versatile and can be used for various purposes such as product demonstrations, distributing samples, conducting surveys, or as points of sale. Their multi-functional nature makes them an invaluable part of any event.

5.      Professional appearance

A well-designed promotional counter enhances the overall aesthetic of your booth or event space, projecting a professional image that can attract more visitors and leave a lasting impression.

6.      Portability and ease of setup

Portable promotional counters are designed to be quick and easy to assemble. This convenience means they can be quickly set up and dismantled, making them ideal for events where time and efficiency are critical.

7.      Customised messaging

Counters can be customised to feature specific messaging for different events, allowing you to tailor your promotional strategy to suit the audience and objectives of each event.

8.      Cost-effective marketing tool

Investing in promotional counters is a cost-effective way to enhance your marketing efforts. They can be reused across multiple events, providing long-term value and return on investment.


In summary, incorporating promotional counters into your event setup can significantly improve brand visibility, facilitate meaningful interactions, organise the event space, and create a professional and inviting atmosphere, ultimately contributing to the success of the event.

If you require any design ideas for your future events we offer a Free exhibition stand design service, with no obligation to purchase, and the team can help you with as much or as little as you need with regards to your event. We specialise in not only exhibition stands but graphic design for events, event stand installation and storage, and bespoke exhibition project management too.  Starlight are committed to sustainability and can offer a wide range of solutions for sustainable exhibiting and stand designs that can be reused and reconfigured time after time – Contact us!