Investing some time and money into an exhibition is well worth it when you’re able to make a great impression on your customers and prospective buyers. If you’re taking part in an exhibition, you’ll want to make sure your backwall display really stands out from the crowd, so you can make the biggest impact and see the best results. Here are our five favourite tips to make the most of your backwall display at an exhibition.
Keep it clean and bold
Less really is more, especially with smaller exhibit spaces. A display with too much going on will look cluttered and unattractive, and your message may get lost. You should work with your exhibition designer to create simple, bold graphics, to promote your products and put your company in the best light.
Maximize your space
You’ll want to eliminate as many barriers to entry as possible, so visitors are able to freely enter your stand. So, create an open and inviting space by placing tables to the side of your display area instead of at the front. Place computer workstations and lockable counters against the backwall, so visitors are comfortable entering your space to learn more.