Once you have booked your exhibition you need to think carefully about your pre-show marketing campaign to get the very best from the show. A strong pre-show marketing strategy can make all the difference to your return on investment.
Make sure your objectives include the following; how to attract attendees to your exhibition stand, how to make your products and services memorable, consider how you plan to interact with attendees.
People plan their visit to a show in advance and many visitors pre-register and look at the show website to decide who they want to visit. Some visitors may be enticed by the pre-show marketing they receive so you should be geared to giving them a good reason to be there and to put you on their must-see list. Generate as much interest as you can, don’t wait until the show starts. Take advantage of the marketing tools the organisers of the event provide.