Build2Perform is the must-attend event for those in the building services sector. With the opportunity to meet like-minded professionals, industry experts and key decision makers, Build2Perform allows you to raise your profile, share your experiences and gain valued feedback from those within the building services sector.

At Starlight Exhibitions, we regularly help businesses within the trade get their presence felt at Build2Perform so in this blog, we give a little insight into the event itself, and advise you on how to nail your exhibition best practises for when you attend.

What is Build2 Perform?

Build2Perform is an annual event organized by the Chartered Institution of Building Services Engineers (CIBSE). It is specifically designed for building performance professionals across the building services industry, encompassing various disciplines such as HVAC, lighting, water management, and energy efficiency, among others.

When is Build2Perform?

The ninth CIBSE Build2Perform Live event will take place on 13 – 14 November 2024 at London Excel. If you want to be a part of it, there is still time to register your interest now by heading to the Build2Perform website.

Who attends Build2Perform?

Build2Perform is geared towards a wide range of professionals involved in the building services industry, including:

Mechanical, electrical, and plumbing (MEP) engineers

HVAC specialists

Energy managers

Facility managers


Property developers

Consultants and advisors in the field of sustainable building practices


This gives you an ideal opportunity to be around the key figures from the industry where you can showcase your latest offering. Whether it be a technical innovation, new safety equipment, or just an upgrade on your previous best practises.

Why attend Build2Perform?

The event aims to advance the understanding and application of building performance by providing a platform for:

Knowledge Sharing: Through seminars, workshops, and keynote speeches delivered by industry experts, attendees can learn about the latest research, technologies, and methodologies in building performance.

Networking: Build2Perform offers numerous opportunities for professionals to connect, exchange ideas, and collaborate with peers, suppliers, and potential clients.

Innovation Showcase: Exhibitors have the chance to display new products, tools, and services that are pushing the boundaries of building services engineering.

Professional Development: Participants can engage in educational sessions and obtain continuing professional development (CPD) points, which are crucial for maintaining professional qualifications.

What to expect at Build2Perform

Build2Perform manages to combine the best in the business in a variety of ways. Whether you are attending to learn more, discover new products or show off your own successes, there is plenty of opportunity for those in the building services sector to do so. During the two days, you can expect to benefit from:

Educational Sessions: These include a variety of formats from panel discussions to case study presentations, focusing on practical and theoretical aspects of building performance.

Exhibition Space: Companies from around the globe showcase their latest innovations, providing a hands-on experience with new technologies and services.

Interactive Features: Often there are live demonstrations, interactive installations, and Q&A sessions to engage attendees in a more dynamic learning environment.

Why should you be an exhibitor at Build2Perform?

Exhibiting at Build2Perform, is a strategic opportunity to showcase innovations, products, and services related to building performance. This event typically attracts professionals from across the building services industry, including engineers, architects, facilities managers, and more, all keen to learn about the latest advancements and best practices in building performance.

How to be a successful exhibitor at Build2Perform

Delivering a successful exhibition, presentation or demonstration can take a lot of planning. This is your opportunity to illustrate why your business is the thought leader, the innovator, the market leader in its field. Our tips can help make sure you get that message relayed just right!

  1. Understand Your Objectives

Define what you want to achieve: brand awareness, lead generation, establishing thought leadership, or networking.

Set measurable goals: number of leads or specific feedback on a new product.

  1. Plan Your Stand

Design an engaging and welcoming stand that reflects your brand’s identity and values.

Should you need help to elevate your brand at a Build2Perform, speak to the team at Starlight. We are the experts in creating engaging, welcoming, and captivating exhibition stands. Whether you need a lightbox display to illuminate a brand message or want to enhance your green credentials with a sustainable exhibition stand, we can help. We even offer a free event stand design service, freeing up the need to hire an additional creative team! Contact us today and allow us to transform your presence at the next food and drink exhibition your brand attends.

Consider technology and interactive elements like touch screens, VR setups, or live demonstrations to attract visitors.  Having a presence at Build2Perform not only stands to show that you have a position within the industry and are a reputable brand, but it gives you the chance to announce innovation, network with other industry professionals and become inspired by the competition. Perhaps you could even be the inspiration for the competition itself? Bring your product to life with audio visual content at your event stand and don’t forget samples!

Ensure your exhibition display stand staff are well-trained, knowledgeable about your products, and capable of engaging visitors effectively.

  1. Pre-Event Marketing

Use email campaigns, social media, and possibly even direct mail to announce your presence at the event.

Engage with the event’s official social media pages and hashtags to increase your visibility.

Offer incentives for visitors to stop by your stand, like giveaways, contests, or exclusive previews of new products.  Exhibition giveaways are a great way to help your brand become memorable!

  1. At the Event

Ensure your team is approachable, professional, and ready to answer any questions. Uniforms or matching apparel can help in making your team easily identifiable.

Collect visitor information effectively through digital check-ins, business card collections, or lead retrieval systems.

Schedule live demonstrations or talks at your booth to draw crowds and engage an audience.

  1. Networking

Encourage your team to attend seminars and workshops to network with industry professionals and potential clients.

Organize or participate in networking events at the conference to maximize your visibility and connections.

  1. Follow-Up

Plan a follow-up strategy for after the event to convert leads into customers.

Send thank-you emails, follow-up calls, or schedule meetings with the contacts you made during the event.

Evaluate the success of your participation against your initial objectives and gather feedback for future improvements.

  1. Leverage Learnings

Attend other seminars and presentations to stay on top of industry trends and potential opportunities.

Use insights gained from the event to inform your product development and marketing strategies.

  1. Document and Share

Capture photos, videos, and testimonials during the event to use in future marketing campaigns.

Share your experiences and learnings from the event on your company blog, newsletter, or social media to continue engaging your audience.

The insights and connections gained at Build2Perform can significantly impact professional practices and businesses, driving innovation and efficiency in building projects. By focusing on the efficiency and effectiveness of building services from the design phase through to operation and management, the event supports the industry’s move towards more sustainable, cost-effective, and user-friendly buildings.