Once you have decided on the layout of your exhibition stand you need to think carefully about your exhibition stand graphics. It’s important that a passer-by can quickly see who you are, what you do and what you can do for them.
Typically, your graphic designer or agency may work on smaller projects such as websites, brochures or posters. Designing for large format graphics is a very different process. These graphics will be observed from a distance, meaning that the design has to demand attention and be high in quality.
There are many common mistakes that happen when people are designing for large format print.